“Shoes must have three things,” said Nike founder Bill Bowerman. “It must be light, comfortable and must travel a distance.”
Nike Founder – Bill Bowerman
In the late 1950s, experienced tracks and field coach Bill Bowerman were not satisfied with the available spikes, created from heavy leather and metal. As a result, he becomes obsessed with shoes shaved to help runners cut off seconds from their times. His final quest was redefining athletic shoes.
Prior to this achievement, Bowerman’s insistence and his relentless curiosity had stimulated a series of diverse achievements: Born in 1911 in Portland, Oregon, he excelled as a student athlete while attending the University of Oregon and was then praised as a football and high school coach track. He fought in World War II and turned into a decorated hero.
In 1948, Bowerman returned to his alma mater at college and, about a 24-year term, led the university to four NCAA titles and taught 16 miles sub-four minutes. Furthermore, he introduced jogging to the Eugene community in the 1960s, which helped spark the national phenomenon, and he served as US Olympic trajectory coach in 1972.
Bill Bowerman : Founder, Mentor and Innovator
Bowerman was also a mentor, coach and associate for Phil Knight, with whom he upheld Blue Ribbon Sports, Nike’s predecessor, in 1964. His convictions and advice helped the company’s native business model – import and market Japanese production runs – to succeed and grow.
However, Bowerman’s own footwear innovation has even proven more influential, devising Nike’s Shoes to add insight to athletes to design transformative products.
Membangun sepatu yang lebih baik
Bowerman one began to play with running shoes in the 1950s, as he noted to a number of shoe companies who proposed the idea of adding shoes to better serve runners. No one accepted his recommendation. Frustrated yet unobstructed, Bowerman picked up his own actions and, with local shoemaker’s guidance, learned shoe making techniques.
For starters, he deconstructed the runway boots with his band watching and checking their anatomy. Then he plays with metal plates and plastic spikes and collects so many tops around different times. Later, a shoemaker based in Springfield submitted technical advice and showed to Bowerman the technique of making shoe patterns.
Phil Knight Achieve Nike Founder Bowerman Legacy
Phil Knight became the first student-athlete who sought the original Bowerman. In a letter to Knight dated August 8, 1958, Bowerman advocated a load-learning regimen and running schedule. He blocked the letter with a note: If we have a pair of shoes that we think will create a nice flat, send it to me. They’ll be ready for you when school starts.
Bowerman installs a pair of handmade productions with the top elements created from a white rubber-coated fabric – “the kind you wear for tablecloths you can use,” he states – to Knight size. Knight writes Bowerman chooses him to pursue shoes because he is “not among the best runners on the team. Bowerman knows he can use me as an experimental rabbit without little risk.”
Nike Founder Bowerman Shoe Won Championship Medal
What’s the reason, young runners tested their shoes at night lessons, but could not wear them for long. His teammate, Otis Davis, witnessed the prototype and was about to try it out. He loved the shoes so much that he did not return them. In fact, Davis went on to win the conference championship and gold medal at 400 meters at the 1960 Olympics at Bowerman boots.
Going forward, Bowerman adjusts exclusive shoes for all runners by drawing their legs, measuring the width and looking at individuality, like an extended heel or a slender ankle. He experimented with dozens of textiles – kangaroo skin, velvet, deer skin, snake skin and even fish skin – to pursue the ideal light, elastic and resilient material, producing new creations each week. As his prototype grew more subtle and reliable, he continued to explore alliances with footwear companies, with no results.
In a August 1960 letter to a Portland company that asked for steel for nails, Bowerman wrote: Most American shoemakers are not interested in what our track coaches think about track shoes. The best shoes … when it was created by Germany. Their only material is not too good and I can change their soles or I can make my own shoes. I think there is no question, of course, in my own mind is not there, that now I have the best shoes in the world – if I can catch a good American shoemaker to make it.